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content marketing

I'm going to make a confession I never would have before: I'm starting to really, really love reports. I was never a numbers girl; I've always been the one to extoll the benefits and beauty of words over numbers (forgive me, math people! numbers are beautiful too!). But now, I can't enough of numbers, percentages and graphs! So it was with... unusual joy that I perused a new report, the B2B Content Marketing 2015 Benchmarks, Budgets, and Trends--North America by Content Marketing Institute and...
One of the challenges of B2B is finding the right type of content that will interest your audience and get them to consider you as a potential provider of products or services. It's easy to see content from a B2C perspective: consumers like to get helpful information and get to trust a brand before making a purchase. But why should it be any different for B2B? After all, there are still buyers with needs, challenges and objections; they're just buying for a company rather than for themselves....
Testimonials are a tried-and-true marketing technique that can help overcome objections and convince people to buy your product or service. They're used everywhere: on TV, in advertorials, even on the web. (We have ours too!) They're especially useful for more expensive products or services, where the investment is significant and potential customers need some reassurance that it will perform as expected. However, testimonials can be tricky; especially on the internet, they can be made up or...
It's Friday again! Yay! And Canada Day is coming up next week, so I imagine that many of you have an extra-long weekend ahead.  But an extra-long weekend is no reason to slack on our reading. As usual, I found 5 interesting pieces this week to keep you learning and investigating for just a bit more before you enjoy the official beginning of summertime. First, it seems that there is a definite decline in search engine traffic, offset by an increase in traffic from social sources. While SEO and...
When you compare the number of successful blogs against the total number of blogs that exist on the internet, you'll notice that the ratio is very, very small. Only a fraction of blogs build an audience of more than a few hundred, and only a few rare ones get subscriptions of 100K+. The blogging world gets increasingly competitive every day as individuals, the media, businesses, governments, and organizations post more content more often. Blogs are also the cornerstone of content marketing and...
I don't know a blog writer who doesn't go through writer's block sometimes. Yet to keep your website fresh and current, you need to keep updating your blog with interesting content that keeps your visitors coming back for more. So what do we do when we're really, really out of ideas and still need to write blog posts? Fortunately, there are content generators we can use to get our brains storming. In the three examples I used, you input a noun or two and the generator spits out sentences (blog...
I'll be honest right from the start: landing pages, these essential elements of inbound marketing, are difficult to get right, at least in the beginning. You're used to filling them up yourself when you see a great offer on the internet, but when it comes to doing it for your business, it's really not that simple. However, the new rules of digital marketing say that landing pages are one of the foundations of effective inbound marketing, so if you do inbound, landing pages are a must. Landing...
Hi, my name is Daniel. I’m the new intern here at Stikky Media. If you’re like me a few weeks ago, you may be hearing the term SEO for the first time. There are so many acronyms in the business world, it can be hard to keep track. ROI, ROE, B2B, RFP, SEO: these are just a few that are slung around the office daily. Unless you know what they all mean, you are left feeling like an alien on a foreign world. You might know that SEO stands for Search Engine Optimization, but what does that actually...
Hello marketers, business owners and everyone reading us! It's been a great week here at Stikky Media, with lots of moving and shaking. We're at the edge of an amazing leap forward (I'll get back to you on that when I can officially announce it) and I think it's going to be Stikky's best year ever. In the meantime, here's some content that caught my eye this week that I think you should read too. Our social media marketer has her own experience-backed way to increase Twitter following. But...
Content this, content that, content here, content there: content is everywhere. I've made my argument elsewhere that it's an important part of your digital strategy, no matter your business size or type. And in order to reach your marketing and sales objectives, your content must be excellent. But I realized something lately: that lots of people don't really understand what excellent content means, or how to reach that level of quality. The web is clogged with sub-par, badly written,...
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