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Testimonials are a tried-and-true marketing technique that can help overcome objections and convince people to buy your product or service. They're used everywhere: on TV, in advertorials, even on the web. (We have ours too!) They're especially useful for more expensive products or services, where the investment is significant and potential customers need some reassurance that it will perform as expected. However, testimonials can be tricky; especially on the internet, they can be made up or...
It's Friday again! Yay! And Canada Day is coming up next week, so I imagine that many of you have an extra-long weekend ahead.  But an extra-long weekend is no reason to slack on our reading. As usual, I found 5 interesting pieces this week to keep you learning and investigating for just a bit more before you enjoy the official beginning of summertime. First, it seems that there is a definite decline in search engine traffic, offset by an increase in traffic from social sources. While SEO and...
When you compare the number of successful blogs against the total number of blogs that exist on the internet, you'll notice that the ratio is very, very small. Only a fraction of blogs build an audience of more than a few hundred, and only a few rare ones get subscriptions of 100K+. The blogging world gets increasingly competitive every day as individuals, the media, businesses, governments, and organizations post more content more often. Blogs are also the cornerstone of content marketing and...
I don't know a blog writer who doesn't go through writer's block sometimes. Yet to keep your website fresh and current, you need to keep updating your blog with interesting content that keeps your visitors coming back for more. So what do we do when we're really, really out of ideas and still need to write blog posts? Fortunately, there are content generators we can use to get our brains storming. In the three examples I used, you input a noun or two and the generator spits out sentences (blog...
It's Father's Week at Stikky Media! Since Father's Day is coming up this weekend, this week the Stikky Media blog is going to celebrate dads on the internet. For our first post of the week, we're going to (you guessed it) share with you some of our favourite daddy bloggers. Why do dads blog? Well, why does anybody? But it's interesting to see dad bloggers taking their space in the parenting blogosphere, which is generally skewed towards moms. Parenting is often the work of two, so the other...
Content this, content that, content here, content there: content is everywhere. I've made my argument elsewhere that it's an important part of your digital strategy, no matter your business size or type. And in order to reach your marketing and sales objectives, your content must be excellent. But I realized something lately: that lots of people don't really understand what excellent content means, or how to reach that level of quality. The web is clogged with sub-par, badly written,...
Having a blog is now pretty much standard fare for business content marketing. Most companies and organizations have blogs. But only some of them update it. And then only a portion of those actually does it well. As a professional blogger, I've seen it all: the ultra-serious finance blog, the light-hearted lifestyle blog, humour blogs, review blogs, health blogs, news blogs... pretty much anything you can imagine. If you can imagine it, there's a blog out there about it. But because there are...
Blogging is great for business, but it’s a tricky world to navigate. Between concept and promotion and the writing itself, it's easy to fall into these deadly traps. Not Getting to the Point People read differently on the web. They have a notoriously low attention span, fidgeting and scanning their way through blog after blog after blog. So, you have to work extra hard to keep their attention. And how do you do that, you ask? Get to the point in the first paragraph. Then after that, break your...
Your blog is engaging. It’s authoritative. Sometimes it’s even funny. But is it all it can be? Here are a few easy ways to spruce up your blog and keep readers coming back for more. Show Links Some Love There’s nothing worse than a broken link to a good resource. Not only will your customers not find what they’re looking for, but they may even change their opinion on the quality of your brand. If you make it a priority to repair links on a regular basis, it won’t turn into a huge deal....
Not completely convinced that your business should have a blog? Remember this: Content is king. And with the abundance of both free and inexpensive blogging platforms floating around the web (WordPress being one of the most popular), there’s no reason why your business can’t set up a blog and start connecting with customers in a matter of minutes. Still not convinced? Here are 8 more reasons why your business needs a blog: It boosts your SEO. Google loves fresh, original content because it...
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