Having a blog is now pretty much standard fare for business content marketing. Most companies and organizations have blogs. But only some of them update it. And then only a portion of those actually does it well.
As a professional blogger, I've seen it all: the ultra-serious finance blog, the light-hearted lifestyle blog, humour blogs, review blogs, health blogs, news blogs... pretty much anything you can imagine. If you can imagine it, there's a blog out there about it. But because there are...
Blogging is great for business, but it’s a tricky world to navigate. Between concept and promotion and the writing itself, it's easy to fall into these deadly traps.
Not Getting to the Point
People read differently on the web. They have a notoriously low attention span, fidgeting and scanning their way through blog after blog after blog. So, you have to work extra hard to keep their attention. And how do you do that, you ask?
Get to the point in the first paragraph. Then after that, break your...
Your blog is engaging. It’s authoritative. Sometimes it’s even funny. But is it all it can be? Here are a few easy ways to spruce up your blog and keep readers coming back for more.
Show Links Some Love
There’s nothing worse than a broken link to a good resource. Not only will your customers not find what they’re looking for, but they may even change their opinion on the quality of your brand.
If you make it a priority to repair links on a regular basis, it won’t turn into a huge deal....
Not completely convinced that your business should have a blog? Remember this: Content is king. And with the abundance of both free and inexpensive blogging platforms floating around the web (WordPress being one of the most popular), there’s no reason why your business can’t set up a blog and start connecting with customers in a matter of minutes.
Still not convinced? Here are 8 more reasons why your business needs a blog:
It boosts your SEO.
Google loves fresh, original content because it...
The worst piece of writing advice I ever received? Write like you talk.
If you’ve ever eavesdropped on a conversation, you know that our verbal culture is an editor’s worst nightmare. Saturated with rotten grammar, half-baked ideas and a disturbing amount of likes, ums and y’knows, human speech isn’t exactly made for readability.
So how can you write like a human while still writing for readers? Edit, edit, edit. Edit for edit for spelling, edit for punctuation, edit for word choice, edit for...
At WordCamp Victoria a couple of weeks ago, I attended a session led by Beth Cougler Blom on the topic of Genuine Blogging. She touched on some pretty serious issues regarding the personal nature of blogging, including the fears, the challenges and the consequences that bloggers have to face every day.
It was the least techy WordCamp session, but it was the one that left me the most inspired. Here are the questions I pondered on the car ride home (and for the next 10 days):
Should I Use My Real...