Content is the number one way to share your information, have others share it for you, build relevance with Google, create an audience and convert visitors to members. In addition to premium content, a great way to get natural and organic links is through the creation and distribution of helpful and educational webinars, infographics and other visual forms of content. If you can provide readers with content in a format that is consumable and shareable, they will be more likely to engage with it.
How does Google know that your content is great? Primarily, it will gauge the number and quality of inbound links that are pointing to the content from other relevant sites. These are often called votes; the more votes you have, especially from other high quality sites, the better the content is in the search engine's eyes.
In content strategies, Stikky Media works with you to develop topics and coordinate the creation of content. Stikky Media's copywriter will write the content to ensure that it reinforces our link building and keyword optimization strategies.