Social Media

Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media has modernized the reach consumers in a new way; through the internet. Social media has become appealing to big business. Credible brands are utilizing social media to reach old customers, gain new ones and build or maintain credibility and reputation among consumers. Facebook, Twitter, Flickr and YouTube are all examples of social media platforms.

The following short YouTube video gives a great social media analogy for beginners: