A search engine is a tool that is used to search the internet. It is like a yellow pages, where you look up any term and the search engine will list relevant results. It is very important as a business owner/marketer to have your website be displayed at the top of the search engine listings. This is done through the process of Search Engine Optimization. Examples of search engines are Google, Yahoo and Bing.
The Google & Yahoo icons, repsectively:
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