Keyword
Keywords tell the Search Engines what the pages of your site are about. There should be a maximum of 10 keywords per page. Keywords are very important for SEO.
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University of Delaware Physics Department
"The site has quickly become a role model for the rest of the University. Furthermore, the search engine friendly code and search engine optimization (SEO) provided by Stikky Media have pushed our site toward the top of Google searches for many frontier physics topics we are involved in, thereby highly increasing the visibility of our research enterprise.