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Google AdWords is the title of the program that facilitates pay-per-click (PPC) campaigns on Google.
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University of Delaware Physics Department
"The site has quickly become a role model for the rest of the University. Furthermore, the search engine friendly code and search engine optimization (SEO) provided by Stikky Media have pushed our site toward the top of Google searches for many frontier physics topics we are involved in, thereby highly increasing the visibility of our research enterprise.