Content
The content of a website is the written information. For example, this paragraph is content. The content of each page on a website should be clear and concise. Keywords should be used throughout the text. Pages should have around 500 words and should not be so long that no one will take the time to read them. Each page should cover just one topic. Content should contain proper text headings and images should be properly optimized for page load and Search Engines.
