Search Engine Optimization Online Certification Program
The Search Engine Optimization online program is a great way to get in to the rapidly growing Search Engine industry. This program covers everything you need to know to become profficient in Search Engine Optimization. There are plenty of high paying jobs available within the industry, this program will give you the skills required to beat out your competition.
Course Overview
1 - Search Engine Optimization 101
- Optimize your web site to obtain better search engine positioning
- Choose the best keywords
- Monitor and maintain successful search engine rankings
2 - Search Engine Optimization 201
- Further increase your site's compatibility with search engines
- Optimize a web site that uses more complex design technologies
- Introduction to pay per click search engine advertising
- Accurately measure the Return on Investment of your search engine optimization efforts
3 - Website Copywriting 101
- Integrate your target search keywords into your site
- Design your web page copy so your site appeals to more visitors and encourages them to take the desired action
Course Outline
1 - Search Engine Optimization 101
- Course Introduction
- Introduction to SEO
- Search Engine Basics
- SEO Requirements Gathering
- Keyword Research
- Title and META Tag Creation
- SEO Copywriting
- SEO Integration
- Search Engine and Directory Submission
- Search Engine Spam
- SEO Reporting and Conversions
2 - Search Engine Optimization 201
- Course Introduction
- Overview of SEO
- Site Architecture
- Text Content
- Dynamic Content
- Graphics
- Flash and Splash Pages
- Frames and Tables
- Link Popularity
- Pay For Performance
- Measuring SEO ROI
- Starting Your Own SEO Business
3 - Web Site Copywriting 101
- Course Introduction
- THE Most Important (and most overlooked) Aspect of Copywriting
- Discover What Copy Type Fits Your Target Audience Best
- Guess What? Men and Women Are Different!
- Writing to Please Everybody
- Headlines - The Beginning and the End
- Features vs. Benefits - Do You Really Know the Difference?
- Adding Emotions & Dreams and Tugging On Heartstrings
- The Power Points of Your Copy
- A.I.D.A. and the Buying Process
- Search Engine Optimization - Copy Is Crucial
- Final Thoughts
Prerequisites
- Keyboard skills
- Search engine usage
- Internet Browser usage
- Email usage
The following skills are recommended:
- Some HTML knowledge
- Advanced search engine usage
The following items are required:
- A PC or Macintosh computer
- A reliable Internet connection (DSL or Cable recommended)
- Adobe Acrobat PDF Reader (available free from http://www.adobe.com/products/acrobat/readstep2.html)
- Access to an email client or Internet-based email account
Materials
This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. The following materials will be provided within this course:
- 32 downloadable PDF Lessons (585 pages in total)
- 2 downloadable PDF worksheets
- 3 Excel spreadsheets
- 40 interactive online review quizzes
- 26 Assignments
- 4 interactive online exams
- 1 offline exam
- 4 case studies
- Extensive Internet-based resources
- 12 months access to online classroom area
- 12 months access to online quizzes and final exam
- 12 months access to lesson updates
- The Search Engine College Seal of Certification* for display on a web site
- Search Engine College Certificate of Training* for wall or resume display.
*Students who want to receive industry-recognized Search Engine College Certification in Search Engine Optimization must make a 70% overall pass on their quizzes and final exam AND complete set assignments to the satisfaction of their tutor.
*All online courses offered by Stikky Media are in conjunction with the Victoria School of Business and Technology and Gatlin Education Services
