Subscribe to Stikky Media List

Search Engine Marketing Online Certificate Program

The Search Engine Marketing online certificate program is a great way to get in to the rapidly growing Search Engine industry. This program covers Search Engine Optimization, Pay Per Click Marketing, and Web Site Copywriting. There are tons of high paying jobs available within the industry, this program will allow you yo get a leg up on your competition. This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.

Course Overview

1 - Search Engine Optimization 101

  • Optimize your web site to obtain better search engine positioning
  • Choose the best keywords
  • Monitor and maintain successful search engine rankings

 

2 - Search Engine Optimization 201

  • Further increase your site's compatibility with search engines
  • Optimize a web site that uses more complex design technologies
  • Introduction to pay per click search engine advertising
  • Accurately measure the Return on Investment of your search engine optimization efforts

 

3 - Pay Per Click Marketing 101

  • Set up, monitor and maintain a successful campaign
  • Google AdWord and Yahoo! Search Marketing

 

4 - Pay Per Click Marketing 201

  • Improve the Return on Investment of your PPC campaigns
  • Improve your ad click-through and conversion rates
  • Create effective landing pages
  • Measure campaign effectiveness
  • Conduct split testing
  • Tweak your campaigns for better performance

 

5 - Website Copywriting 101

  • Integrate your target search keywords into your site
  • Design your web page copy so your site appeals to more visitors and encourages them to take the desired action

Course Outline

1 - Search Engine Optimization 101

  • Course Introduction
  • Introduction to SEO
  • Search Engine Basics
  • SEO Requirements Gathering
  • Keyword Research
  • Title and META Tag Creation
  • SEO Copywriting
  • SEO Integration
  • Search Engine and Directory Submission
  • Search Engine Spam
  • SEO Reporting and Conversions

 

2 - Search Engine Optimization 201

  • Course Introduction
  • Overview of SEO
  • Site Architecture
  • Text Content
  • Dynamic Content
  • Graphics
  • Flash and Splash Pages
  • Frames and Tables
  • Link Popularity
  • Pay For Performance
  • Measuring SEO ROI
  • Starting Your Own SEO Business

 

3 - Pay Per Click Marketing 101

  • Course Introduction
  • An Introduction to Pay Per Click Marketing
  • Pay Per Click Campaign Preparation
  • An Introduction to Google AdWords
  • How to Set Up an AdWords Account
  • An Introduction to Yahoo! Search Marketing
  • How to Set Up a Yahoo! Sponsored Search Account
  • Keyword Research for PPC Campaigns
  • Ad Copy Creation for PPC Campaigns
  • Landing Page Creation for PPC Campaigns
  • PPC Campaign Conversion & ROI Measurement

 

4 - Pay Per Click Marketing 201

  • An Overview of PPC Marketing
  • Pay Per Click Search Engines
  • Key Elements of a Successful PPC Campaign
  • Building Effective PPC Ads
  • How to Structure Your PPC Campaign
  • Effective PPC Bidding Strategies
  • How to Create Killer Landing Pages
  • Tracking PPC Conversions
  • A/B Split Testing
  • How to Measure ROI on PPC

 

5 - Web Site Copywriting 101

  • Course Introduction
  • THE Most Important (and most overlooked) Aspect of Copywriting
  • Discover What Copy Type Fits Your Target Audience Best
  • Guess What? Men and Women Are Different!
  • Writing to Please Everybody
  • Headlines - The Beginning and the End
  • Features vs. Benefits - Do You Really Know the Difference?
  • Adding Emotions & Dreams and Tugging On Heartstrings
  • The Power Points of Your Copy
  • A.I.D.A. and the Buying Process
  • Search Engine Optimization - Copy Is Crucial
  • Final Thoughts

Prerequisites

  • Keyboard skills
  • Search engine usage
  • Internet Browser usage
  • Email usage

 

The following skills are recommended:

  • Some HTML knowledge
  • Advanced search engine usage

 

The following items are required:

Materials

This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. The following materials will be provided within this course:

  • 32 downloadable PDF Lessons (585 pages in total)
  • 2 downloadable PDF worksheets
  • 3 Excel spreadsheets
  • 40 interactive online review quizzes
  • 26 Assignments
  • 4 interactive online exams
  • 1 offline exam
  • 4 case studies
  • Extensive Internet-based resources
  • 12 months access to online classroom area
  • 12 months access to online quizzes and final exam
  • 12 months access to lesson updates
  • The Search Engine College Seal of Certification* for display on a web site
  • Search Engine College Certificate of Training* for wall or resume display.

Course Details

Length: 150 hours
Cost: $2995.00

* Students who want to receive industry-recognized Search Engine College Certification in Search Engine Optimization must make a 70% overall pass on their quizzes and final exam AND complete set assignments to the satisfaction of their tutor.