Pay Per Click (PPC) Online Certification Course
Pay Per Click or PPC marketing is a growing industry with lots of potential for employment in a high paying industry. The Pay Per Click (PPC) Online Certification Course will train you to set up a type of advertising campaign in which your client (or you) will pay a major search engine each time a potential customer clicks on your ad. Your ads will appear within the Search Engine Results Pages and on specific websites displaying such ads. There is an extreme demand for persons with skills in Pay Per Click Advertising. The industry is booming and there is a shortage of skilled individuals. The cutthroat nature of the business allows wages to potentially skyrocket as clients become more and more involved in their PPC campaigns in close competition with other businesses.
Course Overview
1 - Pay Per Click Marketing 101
- Set up, monitor and maintain a successful campaign
- Google AdWord and Yahoo! Search Marketing
2 - Pay Per Click Marketing 201
- Improve the Return on Investment (ROI) of your PPC campaigns
- Improve your ad click-through and conversion rates
- Create effective landing pages
- Measure campaign effectiveness
- Split testing
- Tweak campaigns for better performance
3 - Keyword Research 101
- Learn to find appropriate keywords and phrases
Course Outline
1 - Pay Per Click Marketing 101
- In Introduction to Pay Per Click Marketing
- Pay Per Click Campaign Preparation
- An Introduction to Google AdWords
- How to Set Up and AdWords Account
- An Introduction to Yahoo! Search Marketing
- How to Set Up a Yahoo! Sponsored Search Account
- Keyword Research for PPC Campaigns
- Ad Copy Creation for PPC Campaigns
- Landing Page Creation for PPC Campaigns
- PPC Campaign Conversion & ROI Measurement
2 - Pay Per Click Marketing 201
- An Overview of PPC Marketing
- Pay Per Click Search Engines
- Key Elements of a Successful PPC Campaign
- Building Effective PPC Ads
- How to Structure Your PPC Campaign
- Effective PPC Bidding Strategies
- How to Create Killer Landing Pages
- Tracking PPC Conversions
- A/B Split Testing
- How to Measure ROI on PPC
3 - Keyword Research 101
- An Introduction to Keyword Research
- Keyword Research Basics
- Campaign Requirements Gathering
- Keyword Research Tools
- Digging for Keywords
- Narrowing Down Your Keyword Selections
- Integrating Your Keywords
- Using Keywords in PPC Campaigns
- Tracking Your Keyword Traffic
- Tweaking and Testing Your Keywords
Prerequisites
- Keyboard skills
- Search engine usage
- Internet Browser usage
- Email usage
The following skills are recommended:
- Some HTML knowledge
- Advanced search engine usage
The following items are required:
- A PC or Macintosh computer
- A reliable Internet connection (DSL or Cable recommended)
- Adobe Acrobat PDF Reader (available free from http://www.adobe.com/products/acrobat/readstep2.html)
- Access to an email client or Internet-based email account
Materials
This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. The following materials will be provided within this course:
- 30 downloadable PDF Lessons (approximately 302 pages in total)
- 1 Excel spreadsheets
- 30 interactive online review quizzes
- 10 Assignments
- 3 interactive online exams
- 2 case studies
- extensive Internet-based resources
- 12 months access to online classroom area
- 12 months access to online quizzes and final exam
- 12 months access to lesson updates
- The Search Engine College Seal of Certification* for display on a web site
- Search Engine College Certificate of Training* for wall or resume display.
*Students who want to receive industry-recognized Search Engine College Certification in Pay Per Click Marketing must make a 70% overall pass on their quizzes and final exam AND complete set assignments to the satisfaction of their tutor.
*All online courses offered by Stikky Media are in conjunction with the Victoria School of Business and Technology and Gatlin Education Services
