Welcome to volume #1 of the Friday Reading list. Every week, you'll find a list of curated content picked from the best blogs and webzines. We'll go over the range of topics we work in here at Stikky Media: social media, content, SEO and more. Of course, you can always email me and let me know what you'd like to read about!
Our first reading today is an article from the Marketing Pilgrim discussing research on local mobile search and shopping. The most interesting fact? 50% of local mobile searchers visit a store within 24 hours.
On Contently, you can read a debate about the effectiveness of influencer marketing. Is reaching out to influencers worth your time, or is it just all smoke and mirrors?
This Constant Contact post covers how to to use content to promote an event. If you have one coming up in the next few months, you might want to consider a content strategy to bring awareness of your event to more people.
Facebook is buying the Beats headphone company. But what does it take to build a product with an innovative design that people will want to buy? Fast Company interviews Robert Bunner.
Conversion paths are an essential part of today's marketing strategies. Does your company have one? HubSpot gives you an overview of what they are and how they work.
So that's our essential reading list for this week. Anything else you think is worhty of your time for the long Victoria Day weekend? Let the community know in the comments!
Anabelle is Stikky Media's official wordsmith and grammar police. She loves writing, social media and learning how this wonderful thing called the "web" actually works. Officially known by her ex-colleagues from grad school as "the jargon killer", she loves combining plain language with complex ideas. When she isn't writing for Stikky or grading student assignments, you can find her knitting a lace shawl, finding occasions to speak French, sipping tea or making stories up. If you have any questions, comments or fan mail, you can reach her at [email protected].