Twitter Users are Three Times More Likely to Follow a Brand on Twitter than on Facebook

A recent study by Edison Research resulted in a detailed report highlighting Twitter user statistics. The results are very interesting, particularly for business-owners.

>50 percent: follow brands on it, and are three times more likely to follow a brand on Twitter than on Facebook
50 percent:  have a yearly household income above $50,000
42 percent: use Twitter to learn more about products and services
41 percent: use Twitter to swap product and service reviews
30 percent: attended a four-year college program, as opposed to 19 per cent of the general population
33 percent: are between the ages of 25-34
19 percent: are between the ages of 35-44
18 percent: are between the ages of 12-17
12 percent: are between the ages of 45-54
11 percent: are between the ages of 18-24

What's also important to remember is that Twitter users freqeuntly tag their tweets, making it very easy for business owners and marketers to track down what others are saying about your business. This provides an excellent opportunity to review and respond to any feedback about your product or service, whether its positive, negative or neutral.

What are people saying about your business?